Agreena announces 4.5m hectares regenerative agriculture milestone

• Agreena is now actively working with more than 2,300 farmers to transition a total of 4.5 million hectares to regenerative agriculture across Europe – up by 2.5 million hectares in a year.

• Agreena now collects and tracks primary data on all major crop types across 20 markets, enhancing its ability to support the ag supply chain on Scope 3 accounting, sustainability goals, footprint calculations and field insights.

• Product innovation will underpin Agreena’s growth plans as it aims to combine technology, data-driven insights and financial incentives to transform agriculture globally.

Copenhagen, Denmark – 15 October 2024: Danish climate solutions company, Agreena, has further consolidated its position as a global leader in regenerative agriculture with the release of its Harvest Year 24 (HY24) figures. More than 2,300 farmers across Europe have joined Agreena and committed to adopt regenerative farming practices on 4.5 million hectares – an increase of 2.5 million hectares from last year.

These figures demonstrate the effectiveness of Agreena’s high integrity programme on tackling the transition barriers faced by farmers, who are committing to regenerative agriculture in growing numbers. Through its cutting edge, AI-powered, advanced digital measurement, reporting and verification (dMRV) capabilities, Agreena tracks the impact of regenerative practices at field-level, enabling farmers to generate verified outcomes that can be traded as carbon credits, carbon certificates, impact measures and bespoke data deliveries.

“Farmers are discerning decision makers, so it’s incredibly rewarding to see so many of them choose Agreena to support them on their regenerative farming journey,” said Simon Haldrup, Agreena’s CEO. “It’s also a win-win, given that scale allows Agreena to draw in more climate finance for regen farmers, whether through supply chain solutions for food and beverage companies, partnerships with financial organisations, or via the voluntary carbon market.” 

With access to extremely accurate data from 4.5 million hectares and strong relationships with its farmers, the company will be extending its range of commercial partnerships as well as continuing to offer carbon credits (with Verra certification of Agreena’s pioneering soil carbon programme expected in the near future). Agreena is already partnering with leading organisations including AXA Climate, International Finance Corporation (part of the World Bank Group) and global food brands. 

“Looking ahead, proud as we are to be actively working with more than 2,300 farmers on their regen ag transition, there are an estimated 600+ million farms globally – so we still have work to do,” added Haldrup. “Agreena’s success comes from its ability to connect people, nature, and technology to power the regenerative movement. Now is the time for us to fully utilise our digital platform for further reach and automation, to ensure a global transformation of agriculture.”

The majority of hectares in Agreena’s programme currently come from large/enterprise farm businesses across Europe. In 2025, the company will be developing product-led innovations to support smaller farmers on their regen ag journey, which will include a focus on its digital interface with farmers, building on the capabilities that came with the purchase of farm management software provider, fieldmargin, earlier this year. 

Agreena is assembling a powerful network of farmers, businesses and experts to secure the future of agriculture, enabling organisations and companies to work with farmers of all sizes to regenerate our soils, decarbonise the food system and support a healthier planet for all. 

For interviews and images, please contact: Agreena press office: press@agreena.com 

Notes to Editors

1. Agreena is actively working with more than 2,300 farmers on transitioning 4.5 million hectares across 20 countries in Europe. HY23 figures can be found here.

2. Farmers in the AgreenaCarbon programme transition from conventional farming to  regenerative agriculture by adopting a range of practices including: reduced soil disturbance, use of cover crops, use of organic fertilisers, and optimal residue management.

3. Agreena provides climate assets and solutions, supporting its ambition to scale regenerative agriculture globally, to provide the most powerful positive climate impact, while restoring nature and delivering many additional benefits. Agreena’s solutions range from nature-based carbon credits, certificates, impact measures and bespoke data deliveries.

About Agreena Agreena unlocks the power of soil carbon removals and natural capital to finance the transition to regenerative agriculture. Working closely with partner farmers across 20 European markets, AgreenaCarbon is Europe’s leading soil carbon programme. Agreena’s advanced digital Measurement, Reporting, and Verification (dMRV) technology supports farmers, companies, and governments on the road to net zero.

Visit: www.agreena.com