Agreena acquires UK farm management software company fieldmargin

  • Leading European agtech company, Agreena, has announced its second acquisition
  • UK company, fieldmargin, develops best-in-class farm management software that is used by farmers around the world

Copenhagen, Denmark – 6 February 2024:

Agtech company Agreena has announced today that it has acquired UK-based farm management software business, fieldmargin. With thousands of farmers worldwide using fieldmargin’s innovative software, the acquisition represents a significant vote of confidence in the business and marks another key milestone in Agreena’s growth journey. 

fieldmargin is a trusted tool for thousands of farmers in more than 100 countries. It simplifies and streamlines farm management by bringing all the information farmers need together in a user-friendly app. This includes everything from mapping and issue tracking to field work and reporting. Integrations with other technologies, including satellite/drone imagery, yield maps and machinery telematics increases the data farmers have at their disposal for decision making.  

Agreena will be partnering with fieldmargin’s CEO, Rob Carter, and management team to extend both companies’ value proposition and services to farmers by exploring the synergies available through their products. The acquisition will allow for both Agreena and fieldmargin to collaborate on their next phase of growth in order to optimise value for farmers.

“This is an exciting development for Agreena that will allow us to deepen and scale our offering to farmers, as we continue to build on our leading position in regenerative agriculture finance and technology. We’re thrilled to welcome Rob and the fieldmargin team to the Agreena family and look forward to accelerating the growth and development of both our underlying businesses towards a common goal,” said Simon Haldrup, CEO of Agreena. 

“We are excited to be joining forces with Agreena to enter this new stage of our journey. Our focus will remain on developing next generation farming tools that serve farmers first and foremost, a vision that we share with the Agreena team. We will continue to deliver for farmers through combining both businesses’ technologies,” said Rob Carter, CEO of fieldmargin.

Agreena has been undergoing a period of rapid growth, having announced in October that its soil carbon platform supports over 1,000 farmers who are transitioning more than two million hectares of land to regenerative agriculture. This is also Agreena’s second acquisition; it announced the acquisition of UK-based Hummingbird Technologies in July 2022, boosting its remote sensing and data science capacity.

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About Agreena

Agreena unlocks the power of soil carbon removals and natural capital to finance the transition to regenerative agriculture. Working in close collaboration with partner farmers across 18 European markets and growing, AgreenaCarbon is Europe’s leading soil carbon platform. Combined with market-leading satellite monitoring technologies, Agreena’s solutions can support farmers, companies, and governments on the road to net zero.


About fieldmargin

fieldmargin brings mapping, issue tracking, field work, inputs and reporting into one place. Up-to-the-minute farm information is at the farmer’s fingertips, whether in the field, in the cab, at their desk or on the sofa. Everything is shared across the farm, including agronomists and contractors, so everyone is in the loop.

Ease of use and great design is at the heart of everything fieldmargin builds. “What I love is the ease of using fieldmargin. It’s just really simple to map new fields, plan jobs, check where animals are, see what work has been done and generally just keep records together.”

Thousands of farmers around the world use fieldmargin to manage their business, from Australia to Zimbabwe.

On top of this, fieldmargin is building integrations with external data sources, including satellite/drone imagery, IoT sensor outputs, yield maps and machinery telematics to put more of the data farmers need to run their business in the palm of their hand.